Phygital Retail, it might not be an ordinary term in your vocabulary yet, but this is one of those phrases from “forthcoming development.” The retail industry has endured dramatic changes over the last few years, and another new trend is already taking hold!
Have you recently noticed a virtual try-on feature of a product on a holographic mirror in any of the big international brands’ stores? There’s no science fiction behind it, but a whole new shopping experience. It lets customers have the convenience of online shopping while having the real benefits of physical stores, like browsing the products in person or trying them.
The idea is to offer the fusion of physical and digital worlds to create a seamless omnichannel shopping journey that will not soon disappear.
Statistically, 54% of shoppers favour stores that seamlessly combine online and offline shopping options, as per Statista.
Considering everything, the concept of Phygital Retail deserves a deeper understanding and analysis of prospects for retail business owners. So, let’s dive in!
