MISA – The Ministry of Investment of Saudi Arabia

From SAP CRM to SAP Sales Cloud: Modernising MISA’s Digital Engagement Platform

+70%

Global Investment

100%

Data Integrity

Client Overview

MISA is a prominent Middle Eastern government ministry responsible for overseeing domestic and foreign investments to drive national economic growth. Operating at the intersection of international diplomacy and high-finance, the Ministry manages multi-billion dollar capital flows and facilitates entry for global investors into the regional market. By modernizing their digital infrastructure, MISA aims to provide a secure, world-class experience that attracts primary investment demographics, specifically from the Chinese market.

Market Jurisdiction

Overseeing all domestic and international capital flows to ensure long-term economic stability and growth.

Global Audience

Supporting thousands of foreign entities, with a dedicated digital bridge for Chinese-speaking investors.

Digital Transformation

Moving from legacy silos to a unified SAP C4C and Commerce Cloud ecosystem for seamless investor onboarding.

The Challenges

MISA faced significant hurdles in maintaining its position as a global investment hub due to an aging technical stack. Key challenges included:

Key Business Challenges:

Data Silos: A legacy CRM system created fragmented investor profiles, preventing a “single source of truth” for lead management.
Language Barriers: Limited accessibility for Chinese-speaking investors hindered bilateral relations and capital attraction.
Manual Friction: High response times and manual onboarding workflows led to a disjointed investor journey and potential loss of high-value leads.

The Solution

GoWide implemented a multi-phase digital roadmap that unified CRM, Commerce, and Multilingual support into one cohesive platform.

CRM Modernization
Replaced legacy systems with SAP C4C to streamline investor registration and lead management.
Real-Time Integration
Enabled a seamless sync between C4C, Hybris Commerce, and SAP CRM to eliminate data silos.
Multilingual Enablement
Integrated full Chinese language support with localized content adapted to specific business practices and regulations.
Automated Workflows
Developed ticket-based support systems and automated email notifications to improve post-registration engagement.

SAP Commerce Cloud

SAP C4C

SAP CRM

SAP CPI/BTP

Mastercard Integration

The Result

The transformation of MISA’s customer engagement platform, led by Gowide, modernised its legacy SAP CRM environment into a scalable SAP Sales Cloud (C4C) ecosystem. This shift enhanced agility, improved data visibility, and streamlined investor and stakeholder management processes.

In addition, the platform was strengthened with multi-language capability including Chinese localisation, expanding accessibility for international investors. Upgraded and integrated payment systems further improved transaction efficiency and reliability.

Together, these enhancements delivered a more connected, future-ready digital foundation that aligns customer engagement, operational efficiency, and global outreach.

Investment Surge

Directly contributed to a 70% increase in investment from the Chinese market following localization.

Enhanced Experience

Delivered a simplified and intuitive C4C interface, significantly increasing investor trust and engagement.

Operational Agility

Reduced manual effort and response times through automated workflows for leads, quotes, and activities.

Strategic Insights

Enabled faster, data-driven decisions via real-time reporting and customized dashboards.

Achieve These Results for Your Business

Have a similar project in mind? Let’s identify the right technology stack to innovate and scale your operations.

Email:

info@gowide.com

Our Locations

Australia
Level 30, 35 Collins Street,
Melbourne,VIC 3000
USA
1720 W Division St,
Chicago, IL 60622
Saudi Arabia
Ibn Az Zahrawi,
Irqah, Riyadh 12586
India
A-660, Malviya Nagar,
Jaipur, RJ 302017

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